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On A Roll

Collaboration between Lady Brewery and design studio Gæla will become a part of Hönnunar Mars.

These last few years Lady Brewery has released the beer “Is This Design?” which started out as a collaboration with DesignMarch. The question was asked in the hopes of attaining a cognitive connection with our immediate surroundings, is it design? Is everything designed?

Every year Lady Brewery will collaborate with different designers on an answer to the question posed by our DesignMarch beer “Is This Design?”

This year Lady asked the design duo Gæla to help answer this question. The result is a weirdo masterpiece worth tasting and petting.

A pillow for a drink!


ALC 4.567% | IBU 8 | EBC 9

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